| “ | When the Rainbow album was first released, the title track was a dream-like interlude that I felt was a hopeful ending to an emotional roller-coaster ride. 🎢 I always hoped that one day I would get to find my rainbow’s end… I’m not sure if I have, but with #Rainbow25, I tried! 🌈 | ” |
– Mariah Carey via Instagram | ||
#Rainbow25 was a hashtag used to celebrate the 25th anniversary of Mariah Carey's seventh studio album, Rainbow, released in 1999.
Background[]
The hashtag was teased by Carey for the first time on May 24, 2024 in a quote to a fan page's post on X about the releases and other events happening in the week ending on May 26, 2024.[1]
On May 31, 2024, Rainbow-themed merchandise was made available for purchase on Carey's official Amazon Store to celebrate the start of Pride month.[2]
On June 12, 2024, Carey posted a video on social media announcing the start of #Rainbow25, which is set to begin on Friday, June 14, 2024.[3]
Releases[]
- May 31: The 2024 Pride merch collection was made available on Amazon.
- June 14: Rainbow: 25th Anniversary Expanded Edition was released. Rainbow was remastered in Dolby Atmos on Apple Music. The exclusive rainbow picture disc vinyl was made available for purchase on Carey's Amazon store.
- June 18: A video of Carey singing the "Heartbreaker" background vocals a cappella was posted on social media.
Gallery[]
Trivia[]
- So far, #Rainbow25 is the only celebration where no music videos have been remastered.
References[]
- ↑ Mariah Carey [@MariahCarey]. (2024, May 24). Portrait remix tonight 🥲 Pride merch next week 🏳🌈 #Rainbow25 next month 🌈 [Post]. X. Retrieved May 24, 2024.
- ↑ Johnston, Rylee. (2024, June 3). Mariah Carey Shows Off Her Favorite Pride Merch (Which You Can Buy on Amazon Now). Billboard. Retrieved June 12, 2024.
- ↑ Mariah Carey [@MariahCarey]. (2024, June 12). #Rainbow25 out this Friday! 🌈🌈🌈🌈 [Video]. X. Retrieved June 12, 2024.