#MerryChristmas25 and #MC25 were hashtags used to celebrate the 25th anniversary of Mariah Carey's first Christmas album, Merry Christmas, originally released in 1994.
Background[]
On September 23, 2019 Mariah uploaded a video to social media where she announced #MerryChristmas25.[1] The video shows Carey using lipstick to draw on a mirror. On the mirror she wrote phrases such as "November 1st," "All I Want for Christmas is You," "New Merch pre-order now," and "St John The Divine." She captioned the video:
| “ | Lambily! MERRY CHRISTMAS is turning 25 & I’m celebrating by releasing a special 2CD Deluxe Anniversary Edition on Nov. 1 featuring my St. John The Divine performance & more! 🎄 Pre-order now for early access to tickets to my US tour https://MariahCarey.lnk.to/MerryChristmasChristmas25 #MerryChristmas25 ☃💖 | ” |
– Mariah Carey via Twitter on September 23, 2019. | ||
A second video promoting the celebration was posted on September 25, 2019. It features a snippet of Sugar Plum Fairy Introlude.[2]
Releases[]
- November 1: Merry Christmas (Deluxe Anniversary Edition) was released. The new "Unreleased Video Footage" edition of the "All I Want for Christmas Is You" music video was uploaded to Carey's YouTube channel.
- November 4: Carey's Cosmopolitan UK magazine cover went on sale.
- November 5: Carey's handpicked gift guide in association with Amazon went live.
- November 8: The performance of "Jesus Born On This Day" live from the Fresh Air Fund benefit concert at the Cathedral of St. John the Divine was uploaded to Carey's YouTube channel.
- November 13: The performance of "Silent Night" live from the Fresh Air Fund benefit concert at the Cathedral of St. John the Divine was uploaded to Carey's YouTube channel.
- November 15: The performance of "Hark! The Herald Angels Sing / Gloria (In Excelsis Deo)" live from the Fresh Air Fund benefit concert at the Cathedral of St. John the Divine was uploaded to Carey's YouTube channel.
- November 20: The performance of "All I Want for Christmas Is You" live from the Fresh Air Fund benefit concert at the Cathedral of St. John the Divine was uploaded to Carey's YouTube channel.
- December 3: The performance of "All I Want for Christmas Is You" live at the Tokyo Dome during the Daydream Tour was uploaded to Carey's YouTube channel.
- December 7: The performance of "Hero" live from the Fresh Air Fund benefit concert at the Cathedral of St. John the Divine was uploaded to Carey's YouTube channel.
- December 11: A signed "All I Want for Christmas Is You" CD single featuring alternate artwork was made available for purchase on Carey's online store. The black and white video version of "All I Want for Christmas Is You" was remastered in HD.
- December 20: The new "Make My Wish Come True" edition of the "All I Want for Christmas Is You" music video was uploaded to Carey's YouTube channel.