Mariah Carey's Winter Wonderland was a four-day virtual concert by video game Roblox headlined by Mariah Carey. The virtual concert took place four four consecutive days beginning on December 21st 2022 and ending on December 24th.[1] The event was launched with the help of privately owned skincare company, EOS.
Background[]
On December 2, 2022, Carey announced that she would be performing on Roblox.[2] In a press release she stated the following:
| “ | "Christmas is my absolute favorite time of the year! This year, I wanted to do something different to ring in the holiday season." My kids and I live for Roblox, and we couldn't be more excited to be creating this festive metaverse experience for everyone!" | ” |
– Mariah Carey via People.com[3] | ||
Both of Carey's children (Monroe and Moroccan) are players of Roblox and are a inspiration behind this experience. The concert is part of the popular Livetopia experience on the platform.[4]
The virtual performances took take place on four consecutive nights, beginning on December 21, 2022 at 7pm ET. The event also featured prizes and four limited edition items for sale.
Setlist[]
- "Obsessed" (Snippet)
- "Big Energy / Fantasy" (Remix)
- "Joy to the World"
- "All I Want for Christmas Is You"
Gallery[]
Promotional[]
Concert[]
Prizes and items[]
Model[]
Shows[]
| Date | |
|---|---|
| Show 1 | December 21, 2022 |
| Show 2 | December 22, 2022 |
| Show 3 | December 23, 2022 |
| Show 4 | December 24, 2022 |
Trivia[]
- The performance of "Obsessed" was taken from 2016's Sweet Sweet Fantasy Tour.
- The virtual concert was nominated for best Immersive experience at the 15th annual Shorty Awards. Moreover, it was also nominated for Best Metaverse Campaign at the Digiday Content Marketing Awards and for Best Performance in the Metaverse at the 28th Annual Webby Awards.[5]
- The dress Carey's avatar wore during the concert and was made available for purchase was a reference to the dress Carey wore on the commercial for Walkers, the 2019 legs of the All I Want for Christmas Is You Tour and the "Make My Wish Come True" music video of "All I Want for Christmas Is You".
References[]
- ↑ Roblox gets official Mariah Carey ‘Winter Wonderland’ experience
- ↑ Instagram @MariahCarey Excited to present - A Roc & Roe production, I'll be performing live at my Winter Wonderland @roblox!💋🎄🎅
- ↑ People - Mariah Carey Promises a 'Festive Metaverse Experience' in Her Upcoming 'Winter Wonderland' on Roblox
- ↑ XLive — Mariah Carey Winter Wonderland Experience Comes to Roblox
- ↑ Webby Awards People's Voice. (April 4, 2024). Retrieved April 6, 2024.