Barbie

Barbie is a brand by Mattel. The brand began with the original Barbie doll that was released on March 9, 1959. The doll was created by Ruth Handler, and named after her daughter Barbara.

Barbie has had over 200 careers and is the most popular fashion doll ever produced, sold in over 150 countries. The Barbie brand has products in 45 categories, including food, fitness, and clothing, and has over 99% brand awareness globally. The brand is trendy online, with billions of minutes of content created each year and millions of followers on Barbie's social media accounts, such as YouTube and Instagram. The brand has made over $ 1 billion each year since 2011.

Barbie x Mariah Carey Holiday Celebration Doll[]

“	It's time! Ring in the holiday season and celebrate with the incomparable "MC" Mariah Carey Barbie® doll. Hailed as one of the best solo artists of all time, Barbie® honors this top-charting singer, songwriter and actress notably known her festive hits including the classic "All I Want for Christmas is You". May your holiday wish come true, love Barbie™ and Mariah.	”
– Message on the back of the box.

Following numerous rumors, leaks and being made available earlier that expected in some markets, the Barbie x Mariah Carey Holiday Celebration Doll was officially unveiled by Mattel on November 16, 2023. Priced at $75, the doll is 11.5-inches tall and was released in US stores and online on November 17, 2023. The doll is sold under the "Barbie Signature" line of dolls, which typically carry higher price points and are geared toward collectors, rather than young children.

“	The Mariah Carey Barbie Doll expresses the incredible vocalist's signature flair and dazzling style in her festive look. The doll features a glittery red gown with a ruched overlay and a dramatic hem slit, accompanied by gorgeous curls, sparkly silvery accessories, and matching red heels.	”
– Mattel press release.

In an exclusive interview with People, Carey gushed over the doll.^[1]

“	As a little girl, I didn't have a lot of toys or things, [...] the one thing I really wanted was Superstar Barbie. [...] When I first started working with the people at Barbie, they sent me a bunch of Superstar Barbies and it was really sweet. [...] When I saw my doll, I was like, 'Oh my gosh, this is so cute.' Because it's based on the Christmas dress that I wear in the second "All I Want for Christmas Is You" video, which was directed by Joseph Kahn. [...] If I could go back and tell my little-girl self that one day I would have a Barbie made in my likeness, I would flip out!	”
– Mariah Carey on having her own Barbie doll for People.

Carey, however, did notice a little difference between the red dress in the video and the dress miniaturized in her hands, though.

“	They wouldn't let the 'V' in the dress be quite as low as it is in the video, [...] but I understand because it's a holiday and everything else. But I'm like, 'Oh, Barbie, very demure.'	”
– Mariah Carey on her Barbie doll's dress for People.

The doll sold out in hours on Mattel's website, Target, and Amazon, prompting resellers on third-party retail websites such as eBay and Amazon to list the doll at nearly double that original price.^[2]