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Mariah Carey Wiki
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Through the Rain
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== Background and release == In 2000, after parting from [[Columbia Records]], Carey signed a record-breaking $100 million five-album recording contract with [[Virgin Records|Virgin Records America]] (EMI Records).<ref name=":1">[http://news.bbc.co.uk/2/hi/entertainment/1777172.stm EMI Drops Mariah Carey]</ref> She often stated that Columbia had regarded her as a commodity, with her separation from [[Tommy Mottola]] exacerbating her relations with label executives.<ref name=":2">[http://www.foxnews.com/story/0,2933,30577,00.html Mariah Melts Down; Madonna Disappoints]</ref> However, in July 2001, Carey had suffered a physical and emotional breakdown.<ref name=":2" /> Due to this situation, Virgin and 20th Century Fox delayed the release of Carey's film ''[[Glitter (film)|Glitter]]'', as well as its [[Glitter (album)|soundtrack of the same name]].<ref>[http://www.mtv.com/news/articles/1445918/mariah-carey-had-breakdown.jhtml Mariah Carey Had 'Breakdown,' Her Publicist Says]</ref> Both releases received negative feedback and were commercially unsuccessful.<ref>[https://web.archive.org/web/20080321031320/http://www.telegraph.co.uk/arts/main.jhtml?xml=%2Farts%2F2008%2F03%2F16%2Fsv_mariahcarey.xml Mariah Carey: Come In and Smell the Perfume]</ref> This also resulted in her deal with Virgin being bought out for $50 million.<ref name=":1" /><ref>[http://nl.newsbank.com/nl-search/we/Archives?p_product=CSTB&p_theme=cstb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0F115C6D597A4809&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM Mariah Carries On With Record Deal, Recovery]</ref> Soon after, Carey flew to Capri, Italy for a period of five months, in which she began writing material for her new album, stemming from all the personal experiences she had endured throughout the past year.<ref>[https://www.nytimes.com/2002/01/24/us/record-label-pays-dearly-to-dismiss-mariah-carey.html Record Label Pays Dearly To Dismiss Mariah Carey]</ref> Carey later said that her time at Virgin was "a complete and total stress-fest [...] I made a total snap decision which was based on money and I never make decisions based on money. I learned a big lesson from that."<ref>[http://news.bbc.co.uk/1/hi/entertainment/4690602.stm The Fall and Rise of Mariah Carey]</ref> Later that year, she signed a contract with Island Records, valued at more than $24 million,<ref>[https://query.nytimes.com/gst/fullpage.html?res=9E04E5D71330F93AA35756C0A9649C8B63 Mariah Carey And Universal Agree to Terms Of Record Deal]</ref> and launched the record label MonarC. To add further to Carey's emotional burdens, [[Alfred Carey|her father]], with whom she had little contact since childhood, died of cancer that year.<ref>[https://web.archive.org/web/20101224100859/http://www.parade.com/articles/editions/2005/edition_06-05-2005/featured_0 I Didn't Feel Worthy Of Happiness]</ref> Throughout the first years of her career, Carey's musical styles mainly involved pop influenced R&B. Additionally, her image was of a reserved and modestly dressed female, or as Carey's later described it "the 90s version of Mary Poppins". As the 1990s wore on, Carey began featuring rappers on remixes, and began infusing hip-hop into her musical palette. As her music changed, so did her image, which became more sexual, and aimed at younger audiences than the more contemporary appeal of her earlier works. "Through the Rain" was used not only as a vehicle for listeners to become more in-tune with Carey's personal struggles, but also as a means to "re-capture" her audience throughout the earlier stages of her career. In an interview with MTV News, the song's co-producer Jimmy Jam described why Carey chose to release it as the lead single: "I think 'Through the Rain' is a great way to start the record, because it is emotional and it kind of speaks directly to the questions people might have about the last year of her life. It's a good idea to get that out of the way and move on to happy, less emotional songs." The song was initially released in the United States to contemporary hit radio, adult contemporary radio and hot AC radio on September 30, 2002,<ref>[https://worldradiohistory.com/Archive-RandR/2000s/2002/RR-2002-09-27.pdf Going for Adds]</ref> and to rhythmic contemporary radio, UAC radio and urban radio on October 14, 2002.<ref>"Going for Adds". ''Radio & Records''. No. 1474. October 11, 2002. p. 36.</ref> On November 11, 2002, "Through the Rain" CD and cassette singles were released commercially for the first time in Australia<ref>"[https://webarchive.nla.gov.au/awa/20030106130000/http://pandora.nla.gov.au/pan/23790/20030107-0000/Issue663.pdf The ARIA Report: New Releases Singles β Week Commencing 11th November 2002]" (PDF). ARIA. November 11, 2002. p. 30. Archived from [http://www.aria.com.au/Issue663.pdf the original] (PDF) on January 6, 2003. Retrieved August 1, 2022.</ref> and in Europe,<ref>Thomas, Gareth (October 12, 2002). "[https://worldradiohistory.com/UK/Music-and-Media/00s/2002/MM-2002-10-12.pdf Airborne]" (PDF). ''Music & Media''. Vol. 20, no. 42. p. 18. Retrieved August 1, 2022.</ref> and on November 18, 2002, the song was released in the UK.<ref>"[https://www.amazon.co.uk/Through-Rain-CD-Mariah-Carey/dp/B00007B8PK <nowiki>Through the Rain [CD 1] [CD 1]</nowiki>]". Amazon. Retrieved August 1, 2022.</ref><ref>"[https://www.amazon.co.uk/Through-Rain-CD-Mariah-Carey/dp/B00007B8PJ <nowiki>Through the Rain [CD 2]</nowiki>]". Amazon. Retrieved August 1, 2022.</ref> An US CD single release was planned for November 19, 2002,<ref>[https://allmariah.com/index.asp?id=1435 "Through The Rain cover revealed"]. allmariah.com. October 17, 2002. Retrieved August 1, 2022.</ref> but due to the song's weak airplay, it was cancelled at the last minute<ref>[https://allmariah.com/index.asp?id=1526 "Through The Rain cancelled"]. allmariah.com. October 30, 2002. Retrieved August 1, 2022.</ref> and a 6-track EP entitled ''MC... Move the Crowd'' was released to promote "[[Boy (I Need You)]]", "[[Irresitible (West Side Connection)]]" and "[[You Got Me]]" instead.<ref name=":3">"[https://web.archive.org/web/20021222075736/http://www.monarc.com/mariahcarey/news/index.las?month=11&year=2002 Breaking News]". Monarc.com. November 5, 2002. Archived from [http://www.monarc.com/mariahcarey/news/index.las?month=11&year=2002 the original] on December 22, 2002. Retrieved August 1, 2022.</ref> A double vinyl maxi-single with dance remixes was eventually made available in the US on December 10, 2002.<ref name=":3" /> On November 21, 2002, it was officially announced on Carey's website that she had embarked on an "innovative online campaign" in support of ''Charmbracelet'', with "Through the Rain" becoming available to consumers as a digital download on the same day for 99Β’ via all Liquid Audio affiliated sites. Additionally the track was also offered through two online subscription services, Pressplay and Rhapsody.<ref>"[https://web.archive.org/web/20021222075736/http://www.monarc.com/mariahcarey/news/index.las?month=11&year=2002 Carey Embarks on Innovative Online Campaign in Support of New Album, ''Charmbracelet'']". Monarc.com. November 21, 2002. Archived from [http://www.monarc.com/mariahcarey/news/index.las?month=11&year=2002 the original] on December 22, 2002. Retrieved August 1, 2022.</ref> Due to overwhelming demand following Carey's performance at the 30th [[American Music Awards]], a CD single for "Through the Rain" was finally released in the US on February 4, 2003.<ref>Pietroluongo, Silvio; Patel, Minal; Jessen, Wade (February 15, 2003). [https://books.google.com/books?id=AQ8EAAAAMBAJ&pg=PA47 "Singles Minded"]. ''Billboard''. p. 47. Retrieved August 1, 2022 β via Google Books.</ref> It included the original version of the song, as well as the Hex Hector/Mac Quayle Radio Edit and a live edit of "[[Bringin' On the Heartbreak]]".
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